Privacy policy

Who we are

Advanced Pest Control Specialists, also known as APCS, provides pest control services across Warwickshire, Staffordshire and nearby areas.

APCS is responsible for the personal information it collects when you contact the business, request a pest control service, or use this website.

Information we collect

When you call, WhatsApp, email or book a pest control visit, APCS may collect your name, phone number, email address, property address, access details, and information about the pest issue.

This may include photos, messages, visit notes, treatment details, invoice details, and records needed for insurance, safety, accounting or legal purposes.

The website uses Google Analytics only if you accept analytics cookies. This helps APCS understand visitor activity, such as page views and contact button clicks.

How we use information

Information is used to respond to enquiries, assess the pest issue, arrange visits, provide pest control services, issue invoices, keep service records, manage safety and insurance requirements, and deal with follow up questions.

APCS may also use basic enquiry and service records to manage repeat work, maintain customer service, meet tax or accounting duties, and protect the business if there is a complaint, dispute or legal claim.

Lawful basis

APCS usually handles enquiry and service information because it is needed to take steps before entering into a contract or to provide the pest control service you request.

APCS may also rely on legitimate interests for running the business, keeping service records, responding to enquiries, improving the website, and protecting legal or insurance interests. Where records are needed for tax, accounting or legal duties, APCS relies on legal obligation.

Analytics cookies are optional and are only used with your consent.

Sharing information

APCS does not sell personal information. Details are only shared where needed to provide the service, comply with the law, manage accounts, work with insurers or professional advisers, or use trusted providers such as phone, email, website hosting, analytics, accounting or payment services.

If a pest issue involves a landlord, tenant, managing agent, commercial client or other responsible person, relevant job details may be shared with them where needed to arrange or confirm the service.

Cookies and analytics

The website uses necessary local storage to remember your cookie preference. If you accept analytics cookies, Google Analytics may set cookies to measure website use and contact button interactions.

You can change your choice using Cookie Settings in the footer. If you decline analytics cookies, Google Analytics is not loaded by the website.

How long we keep information

Enquiry details that do not become a job are kept only as long as needed to respond and manage follow up. Service, invoice and business records may be kept for up to 7 years where needed for accounting, insurance, legal or tax reasons.

Some records may be kept longer if required to deal with an ongoing complaint, legal claim, insurance matter or safety issue.

Your rights

You can ask to access, correct, delete, restrict or receive a copy of personal information held about you. You can also object to processing based on legitimate interests.

Some rights depend on the lawful basis and may be limited where APCS needs to keep records for legal, accounting, insurance or service reasons.

You have the right to object to APCS using your personal information where the business relies on legitimate interests.

Contact

To discuss privacy matters, contact APCS using the phone or WhatsApp details on the contact page.

If you are unhappy with how your information is handled, you can complain to the Information Commissioner's Office at ico.org.uk or by calling 0303 123 1113.

Updates

This policy should be reviewed when APCS changes how it collects information, adds new website tools, starts new marketing activity, or changes service providers that handle personal information.